Marketing & Communications Workshops

Diverse tactics and channels within the field of marketing communications, PR, Digitalization, social media.

© Getty Images/Yuri_Arcurs

Our last workshops:

14.12.2023 - A deeper understanding of the marketing strategy with its roadmap

 Workshop Details:

  • Date: Thursday, 14th Dec. 2023  / 11:00 am -1:00 pm
  • Location: The German-Arab Chamber Premises, Berlin Room
  • Language: Bilingual 
  • Fees: Participation is free for members
  • Speaker: May Gad, Strategist & Marketing Consultant
  • Topic Covered: A deeper understanding of the marketing strategy with its roadmap

26.9.2023 - Commercializing Your product through your digital platform

 Workshop Details:

  • Date: Tuesday 26th of September 2023 / 10:00 am -11:30 am
  • Location: Microsoft team platform (link will be sent one day before the Webinar)  
  • Language: Bilingual 
  • Fees: Participation is free for members
  • Speaker: Hala Salama Founder of Media Art and Nature Mix
  • Topic Covered: Commercializing Your product through your digital platform

22.5.2023 - The Social Media Strategy for a Growing Brand (from Zero to Hero)

 Workshop Details:

  • Date: Monday 22nd of May 2023 / 10:00 am -11:30 am
  • Location: Microsoft team platform (link will be sent one day before the Webinar)  
  • Language: Bilingual 
  • Fees: Participation is free for members
  • Speaker: Mai Gamal, Professional social media and Marketing trainer and Startup Mentor
  • Topic Covered: The Social Media Strategy for a Growing Brand (from Zero to Hero)

11.10.2022 - Digital Marketing Strategies for Medium and Small Companies – Full overview

 Workshop Details:

  • Date: Tuesday 11th of October 2022 / 11:00 am -12:00 pm
  • Location: Microsoft team platform (link will be sent one day before the Webinar)  
  • Language: Bilingual 
  • Fees: Participation is free for members
  • Speaker: Ahmed Abd Elmoteleb, CEO, ICONS
  • Topic Covered: Digital Marketing Strategies for Medium and Small Companies – Full overview

13.9.2022 - How to Build a Strong Corporate Branding for your Company

 Workshop Details:

  • Date: Tuesday 13th of September 2022 / 11:00 am -12:00 pm
  • Location: Microsoft team platform (link will be sent one day before the Webinar)  
  • Language: Bilingual 
  • Fees: Participation is free for members
  • Speaker: Shams Eweis, Corporate Affairs Manager Egypt, North Africa and Levant, Mars 
  • Topic Covered: How to Build a Strong Corporate Branding for your Company

6.6.2022 - How to transform your social media platform into actual Sales

 Workshop Details:

  • Date: Monday 6th of June 2022 / 12:00 pm -1:00 pm
  • Location: Microsoft team platform 
  • Language: Bilingual 
  • Fees: Participation is free for members
  • Speaker: Atef Khafagy, Digital Performance Marketing Manager, AK Dugital
  • Topic Covered: How to transform your social media platform into actual Sales

22.3.2022 - E commerce and Transferring Business to Online

 Workshop Details:

  • Date: Tuesday 22nd of March 2022 / 10:00 am -11:30 am
  • Location: The German Tower, 11th floor 21, Soliman Abaza St. Mohandessin, 11th floor "Nefertiti Conference Room. 
  • Language: Bilingual 
  • Fees: Participation is free for members
  • Speaker: Abdelkader Ahmed, Chief Commercial Officer and Cofounder of Zammit
  • Topic Covered: E commerce and Transferring Business to Online

21.12.2021 - H2H… Beyond Digital

 Workshop Details:

  • Date: Tuesday 21st of December  2021 / 9:30 a.m - 11:00 a.m
  • Location: The German Tower, 11th floor 21, Soliman Abaza St. Mohandessin, 11th floor "Nefertiti Conference Room. 
  • Language: bilingual 
  • Fees: Participation is free for members
  • Speaker: Salah El Din Aloui, Chairman & MD Jupiter Commz
  • Topic Covered: H2H… Beyond Digital

17.8.2021 - Social media 101. Fundamental knowledge to create and moderate digital platforms

 Workshop Details:

  • Date: Tuesday 17th of August  2021 / 11:00 a.m - 12:30 p.m
  • Location: Microsoft teams platform (Link will be send one day before the webinar)
  • Language: bilingual 
  • Fees: Participation is free for members
  • Speaker: Hala Salama founder of Media Art and Nature Mix
  • Topic Covered: Social media 101. Fundamental knowledge to create and moderate digital platforms.
  • Highlights:
    - Traditional social media (fb and Instagram)
    - Outreach social media (blogger, influencers, high traffic pages and news portals)
    - Info base social media (website LinkedIn)
    - Social media buying and spending 

25.5.2021 - B2B Online Marketing Strategy

 Workshop Details:

  • Date: Wednesday 25th of May 2021 / 11:00 a.m - 12:00 p.m
  • Location: Microsoft teams platform (Link will be send one day before the webinar)
  • Language: Mostly English
  • Fees: Participation is free for members
  • Speaker: Mahmoud ElHosary, Managing Director, Giza Cotton LLC GIZA COTTON 
  • Topic Covered: B2B Online Marketing Strategy

31.3.2021 - Crisis Management and Service Sector under Covid 19 pandemic conditions

 Workshop Details:

  • Date: Wednesday 31st of March 2021 / 12:00 p.m - 1:30 p.m
  • Location: Microsoft teams platform (Link will be send one day before the webinar)
  • Language: Mostly English
  • Fees: Participation is free for members
  • Speaker: Riham Mitwalli, Managing Director, Wadi Degla city 
  • Topic Covered: Crisis Management and Service Sector under Covid 19 pandemic conditions

23.2.2021 - How to grab maximum attention to your brand in light of the highly cluttered digital scene

 Workshop Details:

  • Date: Tuesday 23rd of February 2021 | 01 pm -02:30 pm
  • Location: Microsoft teams platform (Link will be send one day before the webinar)
  • Language: Mostly English
  • Fees: Participation is free for members
  • Speaker: Yasser Fathy, Head of Strategic Marketing at Orange Egypt 
  • Topic Covered: How to grab maximum attention to your brand in light of the highly cluttered digital scene

28.10.2020 - Why have a Customer Experience Centric Organization | Webinar

 Webinar Details:

  • Topic Covered: Why have a Customer Experience Centric Organization
  • Speaker: Mohamed ElToumySenior Partner - Customer Experience, The Consultants Egypt    
  • Date:  28th of October at 1:00 pm - 2:30 pm
  • Location: Webinar | Microsoft teams platform (link will be send one day before the webinar)
  • Language: English
  • Fees: Participation is free for members

Watch the Webinar

30.9.2020 - PR 2.0... PR in the Age of the Digital World | Webinar

 Webinar Details:

  • Topic Covered: PR 2.0... PR in the Age of the Digital World
  • Speaker: Alla Ramadan, Chief Operating Officer, Publicist Inc    
  • Date:  30th of September at 12:00 pm - 1:30 pm
  • Location: Webinar | Microsoft teams platform (link will be send one day before the webinar)
  • Language: Arabic & English
  • Fees: Participation is free for members

7.7.2020 - Utilizing Digital Tools to Achieve Marketing Objectives | Webinar

 Webinar Details:

  • Topic Covered: Marketing webinar | Utilizing Digital Tools to Achieve Marketing Objectives
  • Speaker: Tarek Ibrahim, Digital Marketing Manager, Misr Italia Properties.
  • Date:  7th of July at 12:00 pm - 1:00 pm
  • Location: Webinar | Microsoft teams platform (link will be send one day before the webinar)
  • Language: English
  • Fees: Participation is free for members

5.5.2020 - Commercial resilience – How to cope with the new reality? | Webinar

 Webinar Details:

  • Date: Tuesday 5th of May at 12 pm -01 pm
  • Location: Webinar
  • Language: Mostly English
  • Fees: Participation is free for members
  • Speakers: Martin Janzen, Managing Director, SIMON - KUCHER & PARTNERS.
  • Topic Covered: Commercial resilience – How to cope with the new reality?

15.10.2019 - Branding Ethics in the Age of Data Nudity

 Workshop Details:

  • Date: Tuesday 15 October 2019 / 10: 00 am 12:00 pm
  • Location: The German-Arab Chamber Premises, Nefertiti conference room
  • Language: English + Arabic
  • Fees: Participation is free for members
  • Speaker:Eng. Mostafa Abou Gamrah CEO & Founder, MediSci
  • Workshop head: May Gad, Marketing Director, Misr Italia for Real Estate
  • Topic Covered: Branding Ethics in the Age of Data Nudity

Workshop Gallery

23.4.2019 - Brand Journey, From Concept to Cash

 Workshop Details:

  • Date: Tuesday 23 April 2019 / 12:30 p.m - 2:30 p.m
  • Location: The German-Arab Chamber Premises, Nefertiti conference room
  • Language: English + Arabic
  • Fees: Participation is free for members
  • Speaker: Haythem Mustafa, General Manger, Brandworx
  • Workshop head: Mariam Arsanios, Vice President Communications - Siemens in Egypt
  • Topic Covered: Brand Journey, From Concept to Cash

Workshop Gallery

12.3.2019 - Social Media Advocacy

 Workshop Details:

  • Date: Tuesday 12 March 2019 / 2 p.m - 4 p.m
  • Location: The German-Arab Chamber Premises, Nefertiti conference room
  • Language: Arabic
  • Fees: Participation is free for members
  • Speaker: Mariam Arsanios, Head of Communications, Siemens S.A.E
  • Workshop head: Mariam Arsanios, Vice President Communications - Siemens in Egypt
  • Topic Covered: Social Media Advocacy

Workshop Gallery